McLuhan Media

Canadian philosopher Marshall McLuhan proposed many theories about the nature of media. These are some of those theories, characterised!

Media Ages

McLuhan wrote about the four ages of media; Tribal, where hearing and smell were important, to be aware of surroundings; Literary, where vision was needed to read written language; Print, where mass media meant that people could use a private form of vision: Electronic, which brought back sound and touch as the focus in a new connected global village.

Media Ages

The Tetrad

McLuhan proposed that any medium could be described in four ways: What does the medium enhance (grow, improve); obsolesce (replace, push aside); retrieve (use from the past); reverse (what does it become when overused)?

The Tetrad

Hot and Cold Media

McLuhan described media as a hot to cold spectrum, where hot was any medium that could be understood with ease and cold needed more thought to ascertain meaning.

Hot and Cold Media
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