Snip & Chu

The Snip and Chu project includes a physical graphic novel, online webcomic and mobile game; each a different narrative approach. The brightly coloured, physical novel echoes the book’s narrative, presented as a gaudy product. The game uses interactivity to satirically comment on the ineffectual, grinding nature of recycling. The webcomic introduces movement to the book imagery, emphasising the notion that these inanimate objects are alive.

Graphic Novel

The Snip and Chu novel uses a colourful graphic style, and contemporary characters to represent pieces of rubbish, with a humorous, pun-filled narrative to make topical issues entertaining and educational. The book describes the ill-conceived and often energy-hungry attempts to recycle said waste, replacing what should more thoughtful, respectful product design in the first instance.

Graphic Novel

Game

The Snip and Chu game makes use of interactive media to involve players in the narrative, guiding digital characters on a repeated journey, to playfully provoke players to consider the lifecycle of waste. An ‘immanent critique’ of consumer behaviour, the game is designed as a 1980s Game-and-Watch device (a calculator-like gadget famous for its repetitive gameplay), thus reinforcing the overarching narrative theme of recycling.

Game

Webcomic

A reworked, expanded version of the graphic novel, limited movement has been added to the story to give life to the characters and their environment, ‘Wasteworld’.

Read Web Comic
Webcomic
Squid Inc - Back to Work Back to Work